Get your message across...
We believe that to really make the media work for you it is crucial you understand what drives journalists. With our help you can use this knowledge to get your message across and create the kind of positive impact that could cost you fortunes.
We will teach you what journalists are after so you can not only come out of tricky situations looking good but you will see journalists as a valuable and powerful resource.
We will explain how to develop headline-grabbing messages and show you proven techniques allowing you to handle the hardest questions.
Our trainers can put your delegates through their paces with a full range of press, radio and television interviews. We'll show you potential pitfalls and the tricks journalists use while giving you vital practice and helping define and refine your messages.
By the time you've finished you'll no longer see media interviews as things to be scared of but as fantastic opportunities. You might even find you're enjoying yourself!
We offer bespoke training courses which can be tailored to your requirements. We are happy to discuss your needs and the experience of your delegates so we can come up with the most effective strategy for your company.
Our courses include:
- What journalists are looking for
- What makes something newsworthy - or not
- How to develop your message to get the best impact
- How to deliver effective media-friendly sound bites
- How to prepare for an interview
- How to handle difficult questions and stick to your agenda
- The golden rules of media interviews
- How to recognise and avoid journalists' traps